In 2007, with the world as his stage Juun.J debuts his namesake label during Paris Men's Fashion Week to great acclaim. By deconstructing traditional ideas in menswear, Juun.J quickly establishes himself as the most innovative designer to watch during fashion week. The year 2012 marks another momentous year for Juun.J as he becomes part of Cheil Industries to truly become global and meet the demands of his following. Juun.J's decidedly modern approach to design is deeply rooted in his masterly knowledge in classic tailoring where he shatters old notions to create new silhouettes. Largely inspired by youth and street culture Juun.J aptly calls this 'Street Tailoring'.